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Target customers

This is our symbol
P.

Target customers

  We target our customers mainly at the age of 25. So no time for exercise, busy office workers, can be completed efficiently at the work and can achieve the effect of exercise.

For why the guest oppose our shoes?

  This is the best wear shoes in the world, coupled with a waterproof and flexibility counter, no matter climbing, wading, or work there, you can easily enjoy exercise, we provide good after-sales service, As long as you need, call us at any time, we deal with your problem immediately.

 

Customers:

  We provide a fair prices¸to a comfortable cushion to make shoes, so you can hit the busy life effect of exercise and put on our shoes, will give you different interesting.

Values:

  Modern people are very busy, we must seriously address the important health

Target consumer:

  For mainly age 25 and above. When you're a no time for exercise, you will come to buy our shoes, so that the risk of busy work, you can also enjoy the pleasure of sport.

       Core competencies and Competitive advantage

  Core competencies:

  Our core competencies of the shoes, we offer a feature that is not the same as flexibility, and waterproof, we do not spend a lot of decorations on the shoes, it looks simple and nice

Competitive advantage:

  Competitive advantages is the same to our core competencies. Our shoes are the only product around the world

Brand personality and packaging

  We are the only shoes you can wear comfortably. You can also give you a relaxing effect, we will make use of TV, Internet, and flyers to let you know our product information at any time.

Benefits:

  We offer many discounts, hoped that each wear our shoes are very comfortable to wear, we have more advantages compared with other shoes, our products, no matter waterproof or flexibility the production, are used Even closer than the other brands put on our shoes can know the intentions of PLS. 

Functions:

  To the health of our customers, we offer a range of health shoes, the function is waterproof, good wear padded and flexibity

Brand Alliance:

  We have cooperate with Nike , When you come to our store spending, we will give you a discount for each purchase discount Starbucks

Supply chain management:

  Because our shoes cooperate with Nike, we find quality is good ;this company is Woz trade Co., LTD.
Their telephone :86-0594-13400783523                                
Their webside:http://www.woztrade.com